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Imagine getting a professional product video for your webshop in just 72 hours — no shooting, no actors, no shipping.
Thanks to generative AI, that’s not the future. It’s happening now.
More and more eCommerce brands are using AI-generated product videos to scale sales, deliver faster campaigns, and achieve a higher level of personalization. And when those videos are embedded in the right places — like the product page or checkout — they become a powerful conversion tool.
In this blog, we’ll cover:
Why video is the top-performing format in eCommerce
How AI makes video production faster and more affordable
How to embed AI video on your site without slowing it down (spoiler: use NoCapp)
Real-world examples of brand success stories
Why Video Content Is Essential in eCommerce
Video isn’t just a “nice to have” – it’s your best-performing sales rep.
88% of consumers say a video convinced them to make a purchase (HubSpot)
Videos increase time-on-page and reduce bounce rates.
On product pages, videos explain, convince, and convert, in seconds
The catch? Traditional video production is expensive, slow, and not built for eCommerce speed.
AI Video: Faster, Cheaper, Personalized
Today’s AI tools can:
Generate videos using just a brief and a packshot
Personalize content for different audiences, markets, and product variations
Automate the entire process – from script to final render
NoCapp AI Studio is the first AI video studio in Croatia. It creates product videos that look like full-blown ads – all you need is a packshot and a brief. You’ll receive the video within 72 hours.
Example: RUTI, a fashion brand, uses AI-powered sales assistants to increase conversions and AOV.
According to Marketing Dive, companies using AI for video production complete projects up to 60% faster.
How to Add AI Videos to Your Website (Without Slowing It Down)
Embedding video on product pages usually requires complex development and slows down your site.
That’s why there’s NoCapp – a SaaS tool that lets you embed video without slowing down your website and without needing a developer.
Videos are hosted on NoCapp servers, so they don’t affect site performance.
Add them anywhere – product pages, landing pages, checkout, cart.
Track performance and optimize with real-time video analytics.
See how TheCore fashion brand improved online sales and customer experience with NoCapp.
Top Use Cases for AI Product Videos
- Product explainers – highlighting key features and benefits
- Unboxing/review-style – shown from the user’s perspective
- Lifestyle video – showcasing the product in use
- Ad-ready format – optimized for social and paid campaigns
NoCapp AI Studio offers 4 formats: Product Shot, Commercial Product, Storytelling and Content.
Key Benefits of Using AI-Generated Video
✅ Lower Cost
No need for actors, filming locations, or production crews.
✅ Faster Turnaround
Instead of days, get a video in hours.
✅ Scalable Personalization
Display different variants by region, audience, or behavior.
✅ Higher Conversions
Video helps customers decide faster – reducing abandoned carts.
What’s Next?
If you already have AI-generated videos – it’s time to place them where they convert best.
If not, NoCapp AI Studio can produce them for you.
Then use NoCapp to embed them on your product page, landing page, or checkout without compromising performance.
FAQ
How much does an AI video cost?
Prices vary depending on video length and complexity, but they’re far more affordable than traditional production.
Will adding video slow down my website?
No – NoCapp hosts your video externally and loads it asynchronously, so your page speed stays intact.
Can I use AI videos for ads too?
Yes! Most AI-generated videos are formatted for performance marketing and social campaigns.
Do I need a developer to install NoCapp?
Nope. With NoCapp, you just copy-paste the HTML script on your page and you are ready to go!
